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An automotive social influence marketing wish list
Recent research from the Journal of Advertising Research highlights that offline brand advocacy is significantly impacted by online word of mouth for the automotive product category. We also know that...
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CMO strategy in a downturn
Detroit, we have a problem. Falling marketing budgets and deteriorating purchase volume in the global market put incredible pressure on the automotive CMO. Even without the financial crisis and the...
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Automotive digital marketing post apocalypse
The Chrysler and GM bankruptcies are wrapping up and “Cash for Clunkers” recently ended, so what happens next in the digital automotive space? Five answers. While the two big bankruptcies and...
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